When Morten Enoksen and Rolf Roed Enoksen were ready to launch Synergia Advisors, they came to Vy Strategy.
We created a positioning strategy to help them seize a slice of the market. This strategy included a logo, brand identity and website, which we worked with Hagen Solutions to deliver. We also created a launch plan that got them into the local newspaper and noticed by the community, along with a social media strategy to give them a solid foundation for their online presence.
Jeg er utrolig fornøyd med Vy, hun får ting gjort. Hun er knallbra på å realiserer ideer. Jeg har jobbet med Vy i to forskjellige bedrifter siden 2017. Hun jobber utrolig bra og effektivt. Smart og nytenkende. Ser løsninger overalt. Det er forfriskende og lettelse, prosjektene flyter veldig bra. Anbefaler henne på det sterkeste om du vil ha noe som er proft og annerledes.
Logo & Brand identity
The traditional organizational structure is top down. Synergia Advisors believed that by empowering the employees at the bottom to make decisions for the company they could flip the pyramid and make the organization even stronger. We pulled this key philosophy through to their visual identity.
We created a friendly and professional website. It needed to instill confidence in the visitor. The consultants of Synergia Advisors were very experienced, and visitors needed to have that impression immediately upon visiting the site.
Like every good brand Synergia Advisors has key messages that we created to communicate their value. We made sure to include this when we built their social media profiles on LinkedIn, Facebook, and Instagram. This became the foundation of their online presence and helped them to attract followers to their network.
After launching Synergia Advisors the region received tighter regulations due to COVID. Synergia Advisors quickly shifted their focus to providing more value digitally in the form of online courses. They wanted to have a PDF that they could send to interested customers.